Lay's Thailand launches Durian & Coriander flavored chips
Lay's Thailand is doubling down on bold, local flavors with the launch of Durian Delight and Coriander chips, now rolling out at 7-Eleven stores nationwide.
CPG Explained
- What happened
- Lay's Thailand has added two new flavors ,Durian Delight and Coriander, to its portfolio, launching first through 7-Eleven
- Why it matters
- Refreshing the flavor pipeline keeps Lay's top-of-mind in a category
- What's next
- Durian and coriander set the bar high for what counts as "just another flavor" in Thailand. Lay's local team has a track record of pushing further
Lay's Thailand has introduced two new flavors to its snack portfolio: Durian Delight (ทุเรียนดีไลท์) and Coriander (ผักชีทรงเครื่อง).
The two flavors draw on ingredients with outsized cultural significance in Thailand. Durian, often called the "king of fruits" in Southeast Asia, is known for its intensely divisive aroma and rich, custard-like taste. Coriander, a herb central to much of Thai cooking, carries its own reputation as a love-it-or-hate-it flavor for many consumers globally.
Last updated 05 Sept 2026, 20:12
About the author
Narin Vattanakul
Senior Correspondent, Southeast Asia
Narin covers food, beverage, consumer goods and retail across Southeast Asia from Bangkok, with a focus on modern trade, brands and evolving consumer demand.
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