Section
Brand strategy, launches and innovation across the consumer economy.
Unicharm has launched its flagship Silver Spoon cat food and Ezi-Lock Odour cat litter in India, starting in Mumbai, marking the Japanese company's first entry into India's pet care category after building a strong base in baby and feminine care.
Singapore's Unity pharmacy has launched an exclusive retail partnership with AMILI, introducing a synbiotic supplement formulated using Asian gut microbiome data. It's part of a broader wave of health and nutrition brand launches in Singapore this month, alongside moves from Blackmores and GNC.
Otsuka Holdings is targeting overseas sales of 100 billion yen ($627 million) for its Pocari Sweat electrolyte drink by 2028, up about 80% from 2023, as it expands manufacturing across Asia and positions the brand against Gatorade and Powerade in the West.
Kantin Lab is building its snack brand around authentic Southeast Asian flavours like nasi lemak and salted egg, with plans to expand across ASEAN and eventually into Europe.
The rising star Thai tea brand just launched a matcha green tea infused with strawberry pulp across 7-Eleven stores in Bangkok
Lay's Thailand has launched two new potato chip flavors — Durian Delight and Coriander — now available at 7-Eleven stores across the country.
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