Inside Yihai Haidilao's Seasoning
Yihai International, the compound seasoning manufacturer behind Haidilao's packaged food line, built its first overseas factory in Thailand in 2023. A new Mala Boat Noodle flavor shows how the company is localizing its convenience food range for the Thai market.
Most consumers who know Haidilao think of hot pot restaurants. Behind the brand's packaged food products, however, is a separate, publicly listed company: Yihai International Holding (HKEX: 1579), a compound seasoning manufacturer majority owned by Haidilao founder Zhang Yong and his wife, Shu Ping.
Last updated 21 Sept 2026, 08:40
About the author
Narin Vattanakul
Senior Correspondent, Southeast Asia
Narin covers food, beverage, consumer goods and retail across Southeast Asia from Bangkok, with a focus on modern trade, brands and evolving consumer demand.
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