Single-person households now make up more than 42% of households in South Korea and a quarter in China, with Southeast Asia the fastest-growing segment. New data shows what solo consumers spend on, and what it means for CPG portfolio strategy.
Chris Hemsworth has become co-owner of Sydney's Archie Rose Distilling Co. as the award-winning independent distillery prepares its first US launch in late 2026, with whiskies set to follow into Asia and New Zealand.
GS25 is selling an exclusive Hatban makgeolli only through its own app, part of a broader strategy among Korean convenience chains to use scarce, app-only product drops to drive record downloads and build direct digital relationships with customers.
Influencer marketing now drives up to $46 billion in Southeast Asian e-commerce, but new 2026 research shows consumer trust in creators is declining even as spend grows. Family and friend recommendations still outrank influencer content, complicating a common assumption about the region's consumers.
Unicharm has launched its flagship Silver Spoon cat food and Ezi-Lock Odour cat litter in India, starting in Mumbai, marking the Japanese company's first entry into India's pet care category after building a strong base in baby and feminine care.
Random keyrings and Pokemon card packs are driving triple-digit sales growth at Korean convenience chains GS25 and CU, as retailers use gacha-style collectibles to pull younger shoppers into stores and onto their apps.
Seven-Eleven Japan has launched a month-long Pom Pom Purin collaboration marking the Sanrio character's 30th anniversary, pairing exclusive sweets with an app-based lottery campaign, part of a broader pattern of character IP tie-ins driving convenience store engagement.
Asian consumers are trading down on everyday purchases while splurging selectively on products tied to identity and cultural moments. New data on premiumization, inflation and generational spending patterns shows why a single pricing strategy no longer works across a CPG portfolio.
Universal Robina has received Philippine regulatory clearance to sell a 21% stake in instant noodle maker Nissin Universal Robina to Tokyo's Nissin Foods Asia, handing Nissin majority control as part of its push to grow overseas operating profit.
