Correspondent, Asia

Sarah Lim

Sarah leads CPG coverage of brand launches, expansion strategies, consumer trends, retail distribution, marketing and the evolving ways brands connect with Asian shoppers.

Consumer

Inside Asia's Solo Economy: What Single-Person Households Actually Buy

24 September 2026South Korea
Asia

How TikTok and Shopee Split the Southeast Asian Gen Z Wallet

21 September 2026Singapore
Marketing

Do Southeast Asian Consumers Really Trust Influencers Over Ads?

21 September 2026
Consumer

HKTDC Food Expo 2026 Opens in Hong Kong, Positions City as F&B Hub

31 August 2026Hong Kong
Brands

Unity and AMILI Launch Asian Microbiome-Based Synbiotic in Singapore

29 August 2026Singapore
Business

ParknShop, Wellcome Face Merger Speculation in Hong Kong

23 August 2026